TheToneStory

A Journey of Excellence

Established in 2023 in Prahran, Tone Coffee is the brainchild of Caleb 'Tiger' Cha, a celebrated figure in the coffee world and the 2015 World Latte Art Champion. Caleb's journey began after he transitioned from a financial consultant in Korea to a coffee aficionado in Melbourne.

Since starting his coffee journey in 2008, he has achieved remarkable success, clinching 1st PLACE in both the 2015 Australian Latte Art Championship and the World Latte Art Championship in Gothenburg, Sweden.

With a wealth of experience, Caleb has served as a consultant and competition trainer, earning recognition in the coffee industry. His expertise extends internationally, as he was certified by WCE and contributed to judging the World Latte Art Championship from Budapest in 2017 to Copenhagen in 2024, respectively.