Aconstantjourneyofinnovation

A decade in the making

A Journey of Excellence

Established in 2023 in Prahran, Tone Coffee is the brainchild of Caleb 'Tiger' Cha, a celebrated figure in the coffee world and the 2015 World Latte Art Champion. Caleb's journey began after he transitioned from a financial consultant in Korea to a coffee aficionado in Melbourne.

About Caleb's Coffee Journey. 

Caleb began his coffee career in 2008 and quickly rose to international prominence. His passion and precision led him to win 1st place in both the 2015 Australian Latte Art Championship and the World Latte Art Championship in Gothenburg, Sweden.

Global Expertise & Recognition. 

Beyond competing, Caleb has shaped the industry as a consultant and competition trainer, sharing his knowledge worldwide. He became a WCE-certified judge, contributing to the World Latte Art Championship from Budapest 2017 to Copenhagen 2024 — a testament to his global influence.

The Spirit of Tone Coffee.

At Tone Coffee, we honour more than just flavour — we celebrate the craft, dedication, and excellence behind every cup. Caleb’s journey reflects the values we pour into everything we do.